When done right, content marketing can build brand awareness, trust and loyalty. Customers are able to build an impression of your brand and the content strategies you deploy decide its quality and how lasting it is. Building a relationship with your audience is one of the most effective ways to reach out to new customers and retain existing ones.
Brands like Amul, Zomato, Simplify360 and Dunzo are examples of creative content marketing in India. But how are they able to make their name in the marketing world? Here are some strategies that can help you.
Value- Based Content
With the flood of different types of content that customers are bombarded with everyday, not just anything is going to grab their attention. To keep your customers engaged with your brand, products and services you need to deliver content that has value and relevance. Understand your users and why they want to interact with your brand to figure out what you can offer. Make the audience realise the benefits of your products so they will internalize it while choosing your brand next time they make a purchase.
Original Research
Conducting original research can raise brand awareness, increase website traffic, generate leads, and provide an opportunity to learn more about customers. Find out why your audience would want to know about the results of your research and think what response you would like to convey. Conduct the survey or gather the information about the audience you want to deliver the results to. Design and test the survey before analysing and presenting the data.
Fun, Interactive, and Engaging
Interaction is a part of human nature. Even if our declining attention span is supposedly on par with that of a goldfish, people love interactive content and can spend hours binge watching and playing video games. Interactive increases conversions and people like to share cool, new stuff that they come across. Competition is fierce so you need to optimise your content to provide an engaging and immersive experience. Quizzes, polls, surveys, and contests are all examples of interactive content.
Adoption of AI
Artificial Intelligence can help brands produce better content no matter what kind of a message they want to share. Content analysis, keyword research and selection, value-driven content creation, personalisation and A/B testing to improve content quality is all possible using AI. It reads content and learns something each time to improve and adjust accordingly. Artificial Intelligence is not replacing people anytime soon, but it can certainly execute marketing tasks better than humans.
Focus on User Experience
Content marketing slowly becomes more about the kind of experiences you create for your customers and less about the words you put for them to read. Understanding what the user wants and developing empathy for the user is what UX is about. Poor UX can overshadow even the best content. A user will not be able to access the content with ease if the UX offers poor navigation. Observe users respond to the website instead of asking what they think about it. This will give you a better understanding of what needs to be improved and how to discover solutions to the problems faced.
These are just a few of the many strategies that you can use to improve conversions, connect with your customers, and distribute valuable content to attract your audience. Customers have come to expect high-quality, engaging content from their favourite brands. Looking for digital marketing services? If you want to stay ahead of your competitors, contact Adaan Digital Solutions.