There is no doubt about the vast scope of social media marketing in India, as the number of users increased by 78 million (+21%) between 2020 and 2021. Even though social media platforms are gaining popularity, the user’s attention span is only declining. In such a case, posting engaging, shareable content is a real challenge for brands who want to connect with their audience and expand their reach.
Algorithms have reduced reach, and the competition is only increasing each year, which makes standing out and rising above the rest even more difficult. The right digital marketing agency will provide a healthy mix of informational and promotional content to engage the audience. Follow these best practices and tips for the top 5 social media platforms.
Twitter Tweets
Twitter has a verification process that, unlike Facebook, enhances trust and assures people that the business is genuine, which can be further confirmed by the presence of a website. The tight character limit might seem restrictive, but it offers an opportunity for brands to speak up about relevant topics and engage in authentic conversations.
Quick Tips for Tweets
Limit yourself to 1-2 hashtags per tweet
Be conversational in your content
Keep your copy short and simple
Use images, GIFs or videos whenever possible
Use analytics to see what works best
Keep track of events or trending conversations
Facebook Posts
More than two-thirds of Facebook users visit a local business page at least once a week, which means your brand can get a lot of exposure if you market your quality content well. Facebook offers a great way to join conversations relevant to your business and engage your audience.
Best Practices for Posting
Use high-quality, engaging creatives
Make posts actionable with clear CTAs
Understand your audience to create targeted content
Keep posts simple with concise text
Have a consistent color scheme and recognizable images
Pin significant announcements at the top of your page
Instagram Captions
Post exceptional quality, captivating images are not enough. Your captions need to engage the audience’s attention equally. Captions can help you increase engagement and add context to your pictures or videos. A carefully crafted caption can do a lot of heavy lifting in terms of marketing and sales. Many agencies offer excellent content marketing services that are crafted to convert prospects.
Caption-writing Tips
Write a catchy first line
Include an engaging CTA or interactive question
Offer value through your content
Be authentic to connect with your audience
Tell a story through your post
Resonate with your brand tone
Use hashtags to make your posts searchable
LinkedIn Publishing
As a professional B2B platform, LinkedIn is focused explicitly on forging new connections and relationship building. Your connections are notified each time you publish a post, and by providing valuable content, you can establish yourself as a reliable authority on the topic.
Quick Publishing Tips
Post about industry trends and current news
Use analytics to understand which content does well
Add images and videos for visually appealing content
Work out the best time and day of the week to post
Optimize your company page for search
Encourage employees to share brand content
Include LinkedIn Pulse in your content marketing strategy
Pinterest Pins
People are actively looking for ideas and inspiration on Pinterest, which provides an opportunity to advertise your brand discreetly. It is perfect for organic campaigns for small businesses to target the right audience. You can easily spot emerging trends on Pinterest and create similar content to jump to the forefront and drive more traffic to your website.
Essential Pinning Tips
Create visually compelling Pins
Pick vertical images with proper resolution
Optimize your Pin copy
Keep videos short and attention-worthy
Use captions or text overlay instead of audio
Tell a story using Idea Pins
Add Pinterest save buttons to your site
To craft engaging, interactive posts for your social media profiles and create the most effective marketing strategy, you can get in touch with us to learn more about our comprehensive digital marketing services.
Comments