A crisis causes panic everywhere, and in these unprecedented times, human behavior, interest, and preferences are rapidly changing. In the wake of this, brands are scrambling to keep up. Those who struggled to stay afloat even before COVID-19 are in panic mode. All the pre-planned strategies could have never anticipated such a scenario- so how can you adjust your social marketing strategy to accommodate such a situation? Collaborating with a social media marketing agency is certainly an option, but here are six techniques to help you out.
Post Diverse Content
It is very easy to post the same content with the same caption on multiple profiles and platforms. However, doing so makes you come across as creatively lacking and incapable of creating user-oriented content. Presenting the same type of content can bore your audience and prevent you from achieving your social media goals.
With the surge of users and their time on social media, there's a greater demand for new, informative content. You can use digital marketing services to explore different infographics, photos, videos to determine what resonates best with your audience.
Leverage Influencer Marketing
Collaborating with influencers who have a considerable following can help to promote your brand's products or services. Influencers can also help to improve brand recognition, and partnering with them has an immense potential to improve your social media strategy.
It is vital to establish if your influencer has a genuine reputation, is well-connected, and authentic. Then you can safely consider collaboration opportunities and determine if they have the expertise and access to the right audience to convey accurate information about your brand and its offerings.
Educate Instead Of Selling
Instead of being pushy in your selling strategy, educate the audience about certain concepts so they will decide to acquire products themselves. This approach is critical in building authority, enhancing your reach, and urging sales. You can attract loyal customers by educating your audience directly or redirecting them to credible sources of information.
Try Live Streaming
Many users prefer to watch a live stream than read the same information it provides in a blog post or an article. Customers would rather consume content through videos than through social posts. Live streams are rising in popularity, and they gain a lot of attention from the audience, making it ideal not just for entertainment but as an online sales and engagement channel. Once you start live streaming, you can even use it as a channel to feature the behind-the-scenes processes of your brand.
Use Chatbots
A chatbot is a computer program that simulates human communications to provide a more natural interaction between a human and a machine. It helps answer questions and attend to customers' queries about your brand, similar to a conversation with a customer service agent.
With round-the-clock availability and possible integration into social media marketing efforts, it can enhance customer experience, boost your brand appeal, and even encourage sales.
Developing an effective social media strategy during these times requires a different approach to interacting with your audience. By learning and understanding how user behavior is shifting, you can determine how to be more empathetic in your efforts and adapt to the changes to be successful. Collaborating with an experienced digital marketing agency can help you keep with the changes and develop a strategy to humanize your brand. Contact our experts at Adaan Digital Solutions to better manage your social media presence.